[ about ]

Hi, I’m Tricia
I work with hospitality and lifestyle brands to define their concept, positioning, and narrative. I shape how a brand is designed to be experienced, creating a clear foundation for long-term development,
so every touchpoint that follows feels cohesive and intentional.

With a decade of interdisciplinary experience across in-house and agency environments, I connect commercial ambition with creative brand direction. My work spans global and boutique businesses across luxury, hospitality, and international markets.

[ ways of working ]

Strategic Advisory
Working alongside founders, leadership and partners, I bring clarity and alignment as a concept takes form. Supporting both focused projects and longer-term development, I define brand direction across disciplines and channels, building a foundation that supports cohesion and consistency as a brand evolves.

The Collective
As projects develop, I collaborate with a curated network of creatives through my collective model. This approach allows projects to move from concept through to execution, bringing the strategy to life while maintaining a unified and considered direction.

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If you’re developing a concept or refining an existing brand, let’s connect.